Show host Matt O’Neill is a well-known market veteran that loves Calgary. And Calgary loves Matt. Matt has a history of alcoholism and depression. Today, helping others in their struggles is one of his passions. For many years, he’s done this behind the scenes, but Matt has expanded his personality growth by allowing himself to be vulnerable on-air.
A few months ago, the show began a weekly segment featuring Karen Burt from the Calgary Canadian Mental Health Association. Most shows would avoid a weekly interview like this. Most shows should avoid segments like this. But for Matt and Sarah, it provides a context for adding depth to the show’s brand.