The competition is just one aspect of what the tournament brings, with the Canadian Mental Health Association (CMHA) chosen as the primary charity for this years ATB Financial Classic.
Karen Gallagher-Burt is with the CMHA and said the funds raised are needed now more than ever. “When we get events like this, it’s such a boost in multiple ways,” she said. “Number one is always the awareness. It’s the fact that people are seeing us in the media, they’re paying attention to what’s going on.”
“The other part is the awareness of the funding needs,” she said. And for us, particularly, this kind of money comes in at a time when we need that gap funding, we need to fill in some of the cracks and programs that are escalating due to COVID.”